学海网 文档下载 文档下载导航
设为首页 | 加入收藏
搜索 请输入内容:  
 导航当前位置: 文档下载 > 所有分类 > 经管营销 > 新产品开发(选译) New Product Development
免费下载此文档

新产品开发(选译) New Product Development

The product definition , an elaboration of the product concept , incorporates judgments about the target market , competitive offerings , and the time and resources for bringing the new product to market . the definition activity includes identification of customer and user needs , technologies , and regulatory requirements . these lead to a choice of product features and functions ,target market segments , and design priorities . research on the implementation of the front-end indicates that an explicit , stable product definition and an understanding of the trade-offs among customer requirements , technology , and resource/cost constraints are important factors for success.

该产品的定义,阐述了产品概念,包含判断的目标市场,有竞争力的产品,以及时间和资源,使新产品推向市场。活动的定义,包括确定客户和用户需求,技术和管理要求。这些导致一个选择产品的特性和功能,目标细分市场和设计的优先事项。研究实施前端表明一个明确的,稳定的产品的定义和理解的权衡各客户的需求,技术和资源/费用的限制是成功的重要因素。

Project planning includes project priorities and tasks, a master schedule, projected resource requirements, and other supporting information. Here, it is critical to communicate the project priorities, provide adequate resources, and anticipate contingencies, And, despite progress in new product development practices, typical systems do not adequately address these critical issues.

项目规划,包括项目的优先事项和任务,总体安排,预计所需资源,和其他支持信息。在这里,重要的是沟通的项目优先事项,提供足够的资源,并预测突发事件,尽管取得进展的新产品开发的做法,典型的系统没有充分解决这些关键问题。

The front-end process

We take a process view of the front-end because earlier studies and our preliminary research suggested that the individual activities, while logically interrelated, often are treated independently. Accordingly, we present a systems view of the front-end(see Figure1). This process description is consistent with growing empirical evidence of the need to simultaneously consider overall product strategy(foundation elements) with project-relevant input such as product ideas, market analysis, and technology options. Thus understanding the interrelationships between the activities is as important as the activities themselves.

第1页

免费下载Word文档免费下载:新产品开发(选译) New Product Development

(下载1-2页,共2页)

我要评论

相关文档

  • New Product Development

    14页 5财富值 新产品开发(选译) New Pr... 2页 5财富值喜欢此文档的还喜欢 New_Product_Development 32页 免费 CaseStudy_Innovation at ... 26页 免费 ...

  • 新产品开发与产品生命周期策略

    新产品开发步骤:步骤三:概念发 展和测试产品概念提供详 细的新产品特点 概念测试要求目 标顾客评价产品 概念。 10 - 7 New Product Development Strategy 新产品...

  • 新产品开发与产品生命周期策略

    NewNew-Product Development and Product Life-Cycle LifeStrategies 新产品开发与产品生命周期策略 Objectives 目标 ? Understand how companies find and develop newnew...

  • Management of Innovation and New Product Development

    Management of Innovation and New Product Development_英语学习_外语学习_教育专区...本 课程旨在帮助学员理解新产品开发的主要概念、做法及其在公司实践中的应用。...

  • 新产品开发管理》(PPT)

    新产品开发管理(New Product Development Management)...并形成一个新的集合,然后识别用户最有可能选 择的...翻译、中介、评判、协调、仲裁 支持、发言人、推动...

  • NewEmployee-Product Development Process (PDP) 产品...

    NewEmployee-Product Development Process (PDP) 产品开发流程-A(致伸)_生产/经营管理_经管营销_专业资料。NewEmployee-Product Development Process (PDP) 产品开发流...

  • 新产品开发与服务设计

    5.新产品开发(new product development,NPD)过程 新产品的开发过程 ? ?概念发展阶段Concept Development ? ? ? 产品设计阶段Product or Service Design ? ? ? ...

  • 新产品开发业务流程

    新产品开发业务流程 New product development business process 相关责任部门 流程 工作说明 支持文件 销售部、总经理 客户需求 销售部通过市场调查确定客户需求并报总...

  • 市场营销原理第九章--新产品开发与产品生命周期

    通过企业自身的研发努力进行的新产品开发。 C. 新产品:企业新开发的产品、改进...关键术语 新产品开发 new-product development 构思产生 idea generation 构思筛选...

  • 毕业论文外文翻译--中小型地区企业新产品开发的挑战文...

    中文3340 字 外文翻译--中小型地区企业新产品开发的挑战 Small and medium district enterprises and the new product development challenge Literature dealing with ...

  • 产品生命周期与新产品开发

    产品生命周期与新产品开发_经济/市场_经管营销_专业资料。PLC & New Product Development 产品生命周期与新产品的开发 Marie 2010.11 PLC ? PLC = Product Life ...

站点地图 | 文档上传 | 侵权投诉 | 手机版
新浪认证  诚信网站  绿色网站  可信网站   非经营性网站备案
本站所有资源均来自互联网,本站只负责收集和整理,均不承担任何法律责任,如有侵权等其它行为请联系我们.
文档下载 Copyright 2013 doc.xuehai.net All Rights Reserved.  email
返回顶部