essay model

Notes on essay: “Discuss the role that the Internet plays in the world of business.”

1.0 E-commerce (P5)
? World –wide business; convenient-24/7; customer can compare prices; less paperwork-cheaper for the consumer, savings passed to consumer. Customer can see electronic storefront;read reviews; go to chat-rooms; click on mouse, add to shopping cart; website needs to be easy to navigate; guarantees delivery;

1.2. “Internet Shopping-the sequel”(P8)
? P6. Good for buying information/books/tickets; less good for personal goods.
? The largest online sellers are well-established businesses.
? People mistakenly thought that Internet sales would take sales away from traditional stores.
? Consumers are taking advantage of the new partnerships by shopping online but using traditional retailers to collect their goods.
? P8. Most of the biggest online retailers are traditional shops or mail-order groups Multi-channel strategy that links a website, shops and mail-order catalogue.
? Fusion of “offline and “on-line” retail. Blending of online and offline is offering consumers new ways to shop. They may research and order their purchase on-line, but have it delivered to a nearby shop. Integration of operations.
Examples:
Rakuten: 10,000 shops and share of e-commerce Markey x3 bigger than Yahoo Japan
Yoox.com: selling designer labels on line. Sells in 7 languages to 25 countries in Europe and North America and Japan. E-concept store enables shoppers to zoom in on clothes, different angles, use of video and music. Have to provide fun and entertainment.




1.3. Online shopping expected to grow by 35% this year (p15)
? People are spending more money on-line but less money in shops.

? In 2004 in the UK, people spending almost 5 times more online than they were in 1999 Explosion from 300m to 1.45bn pounds. Counteracting sluggish consumer spending on the high street.

? Large retailing groups are spending money on Internet offering but room for new on-line companies to start up. 56% of homes had Internet access, one third had broadband.

1.4 E-Commerce lecture
Cheaper: eliminates the middleman; interact with customer directly through email; Product information is online, less need for expensive catalogues.
Saves on:
? processing paper,
? cost of staff;
? reduced inventory;
? need fewer employees to do the paperwork;
? processing costs of faxing, phone calls data entry are eliminated.
? Does not need physical “brick and mortor” store.
? From E-lecture: Reduction in marketing and advertising costs:
? Cheaper to market products on the internet than through newspapers, TV, radio.
? Small companies can compete with bigger companies on quality, price and availability.

Audio: “Soaring Internet sales”: Retail industry is undergoing a revolution

Internet sales are booming. Brick and mortar businesses are following specialist retailers on to the net
13 yrs since first shopping transaction; x3500%

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